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In general, green is the color of nature and environment that combines the power of blue and yellow. On the other hand, blue can make a huge impact when combined with warm colors like red and yellow. Remember that food should not be advertised with the use of blue, since it lowers the appetite. Stereotypically, blue is considered as a masculine color, so many male toddlers will wear blueish clothing and play with blue toys. Using blue will help you to promote products related to cleanliness, air and sky, water and sea, and consciousness development. Blue is popular among large concerns, hospitals and airlines, since it symbolizes wisdom, trust, loyalty and strength.
![please show the colors of the gay flag please show the colors of the gay flag](https://s.abcnews.com/images/US/ht_rainbow_chips_lb_150916_4x3t_992.jpg)
Orange can be highly effective in promoting toys as well.īlue is cool and calming primary color that stands for intelligence, openness, spirituality and creativity. It stimulates appetite and is widely used in the healthy foods industry. Orange gives a strong sensation of heat, but it does not have the aggressiveness of red. Moreover, it is associated with great enthusiasm, encouragement, determination and stimulation. It stands for energy, happiness and the joy of live. Orange is a secondary color that combines two primary colors: red and yellow. At the same time, yellow in a combination with black will create a high contrast and indicate possible danger. Too much of yellow in a design can be truly overwhelming. Men often consider it as “childish”, so any products such as cars, watches or smartphones should not be advertised with yellow. It is a very unstable and spontaneous color. When advertising long-lasting goods, yellow will not be the best choice. It is strongly associated with food, often evoking cheerful feelings. On the contrary, yellow can indicate jealousy, betrayal, illness and danger. It symbolizes optimism, energy, joy, happiness and friendship. Remember that red will will most likely bring pieces of text or images to the foreground.
![please show the colors of the gay flag please show the colors of the gay flag](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/pride-flag-1560266475.png)
It provokes emotions and calls to action or becomes a warning. Red is intense and it steals attention from other colors. Moreover, it is widely used in flags and signs as it is associated with pride. Red is also a color of Christmas, bringing joy, warmth and safety. Many of us consider red as a color of love, but in fact it is more related to the excitement of falling in love and awaking passion for the other person. On the other hand, it stands for aggression, danger, violence and war. It can symbolize desire, power, speed and strength. It is associated with excitement, energy, passion and sexuality.
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Why is it essential for a designer to learn about the symbolism of colors? How does the color change the perception of a design? What do colors symbolize and how to use them consciously? The article answers these questions with the aim to help you in making conscious choices of colors in your projects. They often underestimate the power of color and stay completely unaware of how to use it. Many students struggle with understanding its real importance. In the designers’ world color is considered one of the most important design elements. Text and illustration by Joanna Wróblewska Color choices can and will change the meaning of whatever you create. It does not matter if you work on a brand identity, a poster or a website. As a designer or a digital journalist, you will make decisions on specific palettes of colors used for diverse projects. The symbolism of colors is one of the most exciting aspects of visual communication.